AWEN ORGANIC
REGENERATIVE CULTURE
Crafting a heritage-inspired identity
A visual identity built for an organic, regenerative farm, extending from the brand's core mark to packaging for its Forest Apothecary product line.
BRAND IDENTITY · PACKAGING · ART DIRECTION
AWEN ORGANIC
REGENERATIVE CULTURE
Crafting a heritage-inspired identity
A visual identity built for an organic, regenerative farm, extending from the brand's core mark to packaging for its Forest Apothecary product line.
BRAND IDENTITY · PACKAGING · ART DIRECTION
IDENTITY
The identity leans on apothecary heritage for credibility, then softens it with a whimsical botanical illustration style — giving AWEN the charm of a storybook brand and the trust of a time-honored craft.
THE LOGOTYPE
The identity leans on apothecary heritage for credibility, then softens it with a whimsical botanical illustration style — giving AWEN the charm of a storybook brand and the trust of a time-honored craft.
PACKAGING
Designed for premium natural retailers — hotel spas, boutique stores. The packaging carries the apothecary heritage and brings in a touch of Art Nouveau elegance through the display type, blending nature and refinement.
PACKAGING
Designed for premium natural retailers — hotel spas, boutique stores. The packaging carries the apothecary heritage and brings in a touch of Art Nouveau elegance through the display type, blending nature and refinement.
LABEL
The same gold-on-green system extends to the back label, staying legible and refined while keeping in line with legal packaging regulations around artisanal supplements.
LABEL
The same gold-on-green system extends to the back label, staying legible and refined while keeping in line with legal packaging regulations around artisanal supplements.
MARK
The secondary mark turns a mushroom spore print into a radiating emblem — a subtle signature of the brand's expertise in adaptogenic mushrooms.
MARK
The secondary mark turns a mushroom spore print into a radiating emblem — a subtle signature of the brand's expertise in adaptogenic mushrooms.
BRAND UNIVERSE
Inspired by antique botanical plates and old-world apothecary ephemera, AWEN builds a gilded, naturalist identity that gives a modern supplement brand the weight of a much older tradition.
By pairing apothecary heritage with botanical illustration, the project turned a specialty supplement line into a brand built for premium natural retail.
CO-FOUNDER AND CREATIVE DIRECTOR
© 2026 LAURA ERBACHER