STARLITE
ENTERTAINMENT
Designing One Identity for Many Destinations
A brand system for a growing family entertainment group, built to connect distinct experiences — from an indoor arcade to a waterpark — under one flexible identity.
BRAND IDENTITY · ART DIRECTION
STARLITE
ENTERTAINMENT
Designing One Identity for Many Destinations
A brand system for a growing family entertainment group, built to connect distinct experiences — from an indoor arcade to a waterpark — under one flexible identity.
BRAND IDENTITY · ART DIRECTION
One destination. Endless stories waiting to unfold.
Indoor Games
Indoor Games
Water Park
Water Park
THE CHALLENGE
As Starlite expands beyond a single destination, the challenge is to create a timeless identity capable of connecting distinct experiences while leaving room for future growth.
THE CHALLENGE
As Starlite expands beyond a single destination, the challenge is to create a timeless identity capable of connecting distinct experiences while leaving room for future growth.
BRAND FOUNDATION
BRAND FOUNDATION
Inspired by the golden age of American entertainment, Starlite reimagines mid-century optimism through a timeless identity designed to grow across places, generations and experiences.
Inspired by the golden age of American entertainment, Starlite reimagines mid-century optimism through a timeless identity designed to grow across places, generations and experiences.
The core brand stays sober and versatile, built to carry the everyday, cross-cutting needs — badges, stationery, signage — that sit apart from either themed world.
THE INDOOR SPACE
Reimagining an aging indoor entertainment center as a vibrant destinationwhere families and friends come together to play, compete and celebrate.
THE INDOOR SPACE
Reimagining an aging indoor entertainment center as a vibrant destinationwhere families and friends come together to play, compete and celebrate.
BRANDING
Inspired by vintage neon signage, the branding leans on vivid color to recreate the shared, arcade-night energy of the 80s.
BRANDING
Inspired by vintage neon signage, the branding leans on vivid color to recreate the shared, arcade-night energy of the 80s.
THE WATER ADVENTURE
Cove transforms classic maritime legends into a playful world of exploration where every corner invites a new discovery. hidden coves and forgotten expeditions.
THE WATER ADVENTURE
Cove transforms classic maritime legends into a playful world of exploration where every corner invites a new discovery. hidden coves and forgotten expeditions.
BRANDING
Inspired by vintage maritime engravings and ornate scrollwork, the branding gives Cove the feel of an old sailor's map brought to life — playful enough for children, rich enough to hold a parent's attention too.
BRANDING
Inspired by vintage maritime engravings and ornate scrollwork, the branding gives Cove the feel of an old sailor's map brought to life — playful enough for children, rich enough to hold a parent's attention too.
Inspired by vintage maritime engravings and ornate scrollwork, the branding gives Cove the feel of an old sailor's map brought to life — playful enough for children, rich enough to hold a parent's attention too.
By giving a growing entertainment group one flexible identity, the project turned a single indoor venue into a brand built to welcome its next destination.
Brand concept prepared for strategic investor review · FREELANCE WORK
© 2026 LAURA ERBACHER