Hello,

I’m Laura.

I bring ideas to life through story, creativity & craft.

DESIGN · MOTION · ART DIRECTION

01. BRAND UNIVERSE

Awen Organic — Crafting a heritage-inspired identity

Awen Organic — Crafting a heritage-inspired identity


Starlite Entertainment

Starlite Entertainment — Family Entertainment Group

Starlite Entertainment


02. ECOSYSTEM

First Mate, Digital Sailing Companion

First Mate — Digital Boating Companion


My.Class Monaco, Educational Platform

My.Class Monaco, Educational Platform — Shaping the experience across all touchpoints

— Shaping the experience across all touchpoints

03. SOCIAL

— Translating campaign objectives into engaging creative

Sushi Selva — Social visibility for a Japanese restaurant in the jungle

Google, Voice Assistant Mobile Campaign

King, Candy Crush Soda Saga Video Campaign

Gucci — Reframing the Gucci campaign for mobile

04. BRAND SYSTEM

Alko — Building an agency as a system

Payoneer — Systemizing a global brand for scale

05. STORYTELLING

Making a Good Medical Video Game — Explaining the Design Principles behind the creation of a Medical Video Game

— Shaping the experience across all touchpoints

First Mate, Digital Sailing Companion

Through The Rabbit-Hole — Excerpt from personal short blending motion, illustration, nineteenth century imagery and AI animation

06. CAMPAIGNS

King, Candy Crush Soda Saga Video Campaign

King, Mobile Video Campaign


— Translating campaign objectives into engaging creative

Google, Voice Assistant Mobile Campaign — Translating campaign objectives into an engaging creative

Google, Voice Assistant Mobile Campaign

© 2026 LAURA ERBACHER