PERFORMANCE
Designing Interactive & Video Ad Experiences
Creating concepts tailored to campaign objectives, user engagement, and performance optimization.
PRODUCT DESIGN · BRAND · MOTION
PERFORMANCE
Designing Interactive & Video Ad Experiences
Creating concepts tailored to campaign objectives, user engagement, and performance optimization.
PRODUCT DESIGN · BRAND · MOTION
PERFORMANCE
Designing Interactive & Video Ad Experiences
Creating concepts tailored to campaign objectives, user engagement, and performance optimization.
PRODUCT DESIGN · BRAND · MOTION
Translating Google Assistant into a playful interactive ad experience.
Translating Google Assistant into a playful interactive ad experience.
Translating Google Assistant into a playful interactive ad experience.
Interactive and Video-Based Ad Experience The campaign combines motion and interactivity to increase user attention and click-through intent, achieving strong performance results
Interactive and Video-Based Ad Experience The campaign combines motion and interactivity to increase user attention and click-through intent, achieving strong performance results
Interactive and Video-Based Ad Experience The campaign combines motion and interactivity to increase user attention and click-through intent, achieving strong performance results
Bringing the Candy Crush Soda Saga campaign to life, transforming static assets into an engaging mobile video experience through motion.
Bringing the Candy Crush Soda Saga campaign to life, transforming static assets into an engaging mobile video experience through motion.
Bringing the Candy Crush Soda Saga campaign to life, transforming static assets into an engaging mobile video experience through motion.
Samsung — Olympics Interactive Live News Ad Format The project required fast-paced production and precise execution to deliver timely, dynamic content aligned with the rhythm of the event.
Samsung — Olympics Interactive Live News Ad Format The project required fast-paced production and precise execution to deliver timely, dynamic content aligned with the rhythm of the event.
Samsung — Olympics Interactive Live News Ad Format The project required fast-paced production and precise execution to deliver timely, dynamic content aligned with the rhythm of the event.
Interactive Product Reveal Ad Unit Designed to create strong product recall, increase interaction, and improve click-through rate through a more tactile and engaging mobile experience
Interactive Product Reveal Ad Unit Designed to create strong product recall, increase interaction, and improve click-through rate through a more tactile and engaging mobile experience
Interactive Product Reveal Ad Unit Designed to create strong product recall, increase interaction, and improve click-through rate through a more tactile and engaging mobile experience
Vertical Embedded Video Ad Format The trailer is embedded within a vertical format, for a seamless user experience. It creates both engagement and conversion intent within a single unit.
Vertical Embedded Video Ad Format The trailer is embedded within a vertical format, for a seamless user experience. It creates both engagement and conversion intent within a single unit.
Vertical Embedded Video Ad Format The trailer is embedded within a vertical format, for a seamless user experience. It creates both engagement and conversion intent within a single unit.
Ad Unit & Navigation Design The challenge was to create a minimalist and elegant interface while maintaining strong visibility, intuitive navigation, and high video completion rates — giving users the impression of a full streaming player experience within the constraints of a mobile ad unit.
Ad Unit & Navigation Design The challenge was to create a minimalist and elegant interface while maintaining strong visibility, intuitive navigation, and high video completion rates — giving users the impression of a full streaming player experience within the constraints of a mobile ad unit.
Ad Unit & Navigation Design The challenge was to create a minimalist and elegant interface while maintaining strong visibility, intuitive navigation, and high video completion rates — giving users the impression of a full streaming player experience within the constraints of a mobile ad unit.
Vertical Video Adaptation Adaptation of an existing campaign video into a vertical format, carefully reframed to preserve the brand’s premium visual standards and narrative intent. The work focused on maintaining consistency with Gucci’s global campaign direction while optimizing the content for mobile-first viewing contexts.
Vertical Video Adaptation Adaptation of an existing campaign video into a vertical format, carefully reframed to preserve the brand’s premium visual standards and narrative intent. The work focused on maintaining consistency with Gucci’s global campaign direction while optimizing the content for mobile-first viewing contexts.
Vertical Video Adaptation Adaptation of an existing campaign video into a vertical format, carefully reframed to preserve the brand’s premium visual standards and narrative intent. The work focused on maintaining consistency with Gucci’s global campaign direction while optimizing the content for mobile-first viewing contexts.
Embedded Video Tablet Ad Format Vertical tablet ad unit designed for a premium, high-attention context, where users engage in longer and more intentional browsing moments.
Embedded Video Tablet Ad Format Vertical tablet ad unit designed for a premium, high-attention context, where users engage in longer and more intentional browsing moments.
Embedded Video Tablet Ad Format Vertical tablet ad unit designed for a premium, high-attention context, where users engage in longer and more intentional browsing moments.
Across formats and platforms, each brief became a tailored interactive experience — built to hold attention and convert it into measurable engagement.
HEAD OF CREATIVE DEPARTMENT · LOOPME LONDON
© 2026 LAURA ERBACHER