Hello,

I’m Laura.

I design brands, products, and experiences — from strategy and systems to the final interaction.

BRAND · MOTION · EXPERIENCE

01. BRAND UNIVERSE

Awen Organic — Crafting a heritage-inspired identity

Awen Organic — Crafting a heritage-inspired identity

See Project

See Project

Starlite Entertainment

Starlite Entertainment — Family Entertainment Group

Starlite Entertainment

See Project

See Project

02. ECOSYSTEM

First Mate, Digital Sailing Companion

First Mate — Digital Boating Companion

See Project

My.Class Monaco, Educational Platform

My.Class Monaco, Educational Platform — Shaping the experience across all touchpoints

— Shaping the experience across all touchpoints

See Project

See Project

03. SOCIAL

— Translating campaign objectives into engaging creative

Sushi Selva — Social visibility for a Japanese restaurant in the jungle

Google, Voice Assistant Mobile Campaign

See Project

King, Candy Crush Soda Saga Video Campaign

Gucci — Refraiming the Gucci campaign for mobile

See Project

Alko — Building an agency as a system

See Project

See Project

Payoneer — Systemizing a global brand for scale

See Project

See Project

04. BRAND SYSTEM

05. STORYTELLING

Making a Good Medical Video Game — Explaining the Design Principles behind the creation of a Medical Video Game

— Shaping the experience across all touchpoints

See Project

First Mate, Digital Sailing Companion

Through The Rabbit-Hole — Excerpt from personal short blending motion, illustration, nineteenth century imagery and AI animation

06. CAMPAIGNS

King, Candy Crush Soda Saga Video Campaign

Gucci, Mobile Video Campaign

— Translating campaign objectives into engaging creative

Google, Voice Assistant Mobile Campaign — Translating campaign objectives into engaging creative

Google, Voice Assistant Mobile Campaign

See All Projects

© 2026 LAURA ERBACHER

PRIVACY POLICY

COOKIE POLICY